Founded in 1962, the Pantone Color Institute is the creditor of the color identification system most employed in the world. The color of the year is chosen based on an in-depth study of trends and market analysis. The entertainment industry, art, fashion, all areas of design, popular tourist destinations and new lifestyles are considered, as well as socio-economic conditions and, in this case, the general mood of the world population.
For 20 years, the American institution has chosen which color will reign the following year. Although normally there is only one, by 2021 there will be two: Ultimate Gray (17-5104) and the Illuminating (13-0647), part of the range of yellows. The two independent colors were brought together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.
Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness, and resilience.
